Facebook Summits 2021

Going virtual is our thing.

With Covid at it’s peak, how did we position, brand, and create a series of business summits that has always been a physical experience?

We embraced it by creating a virtual show that’s only possible with the powers of Facebook.

6 Markets

240+ Content Videos

2 VR Creations

We designed every touchpoint to be animated, engaging, and most importantly - human.

We planned the experience meticulously, thinking through ways to keep the audience engaged throughout the keynote to minimise drop-offs.

Global adoption proved to be a huge design success.

Animated Opener 2021 Facebook HK/TW Summit

VR Opener 2021 Facebook China Export Summit

We worked remotely with Rosie Summers, a trained AR artist based in the UK.

Creative strategy,

Creative direction,

Art direction,

Copywriting,

UI/UX,

& Team management