Facebook Marketing Summit
FACEBOOK, THE CANVAS OF TOMORROW
Creative Direction, Creative Strategy, Art Direction, Copywriting, UIUX, Team Management, Project Management, Presentation & Sell
The Facebook Marketing Summit was a massive campaign spanning 6 markets in the SEA region.
This annual summit was Facebook’s main business summit to bring start-up entrepreneurs and large business under one roof to introduce the latest tools, tricks, and features to better their business.
In light of Covid, this summit was purely virtual, but the fun was real.
LOCALISED KVS FOR MARKETS
With the messaging set on: A Canvas For Tomorrow, our creative direction naturally took form in a hand drawn/sketched style, with minimal animation to keep it sleek.
After the KVs, we developed the Edms and Splash materials following the design guides we’ve set.
EDMs & SPLASH
Behind the scenes: Planning out the Splash site required absolute clarity on the entire program and all it’s talks, engagements, and activities. This was the main touchpoint for all our virtual attendees, therefore the experience had to be smooth, and content had to be clear and engaging.
TALKS & CONTENT
A big part of the summit are the talks themselves, for them, we developed over 240 pieces of content, from OBBs, CBBS, Openers, Loops, and everything in between.
HOUSEKEEPING LOOPS
SPOTIFY PODCAST
To assist our busy attendees who are always on the go, we turned all our talks into podcast that they can stream while they’re driving or travelling about.
GLOBAL BRAND & REACH
Our messaging and creative direction was adapted across the globe, here are some snaps!
