Magnum’s Pleasure Auction
The game that had bidders up at 3am.
How did we promote the launch of the richest, most decadent ice cream Magnum has ever made?
Through a billionaire’s auction experience.
19.4%+ Market share
6.5 Mins avg playtime
500k+ Interactions
Awarded & featured on
Folks join the game through purchasing the latest Magnum. Once in, they complete simple tasks to earn coins and bid for prizes, including an Apple iPad.
Our strong influencer strategy pulled in over 120k players within Singapore.
Creative direction,
Art direction,
Social content,
& Team management