NCSF Singapore
Singapore’s No.1 Gym Course
Creative Strategy, Design, Copywriting, Performance Tracking & Marketing
Before head diving into the creative work, I did a full research and survey sweep of the brand and the sentiment around it.
This was an interesting client - they were already the leading gym course in Singapore taking a large portion of the pie in this market, but they wanted to find more customers outside of the usual suspects.
Their product was great, their marketing not so much. So I went straight to work with their paid ads + organic content.
Prior to my takeover, NCSF Singapore was doing around 3x ROI per ad.
Run time : 14 days
ROI : 8.3x
Run time : 21 days
ROI : 16.2x
Run time : 14 days
ROI : 10.9x
Run time : 21 days
ROI : 13x
On average, the ads now pull between 11-14x ROI, making them a clear winner in the industry. Next up, I created new organic content:
Before
3616 views
Creation time: 3.5 days
After
329,000+ views
Creation time: 8mins
I shot, ideated, and created a series of content that fit into the theme of education with humor.
DMs started rolling in, past graduates were tagging us in their stories (even celebrities!), & overseas trainers were reaching out for collaborations.
The social page transformed from a commercial business to an a entertainment page.
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